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AME HIRE is the data controller of the data referred to in this policy. If you need to contact us, you can write to us at 330 - 332 Eastern Avenue, Ilford, Essex Ig45aa, or by email at We are committed to protecting and respecting the privacy of our clients and others with whom we interact. In this policy, you will find information about what types of information we hold about you, how and why we collect it, how we use it, and how we keep it secure. This policy also tells you about your rights and how you can exercise them and how the law protects you. Please read it carefully to understand our views and practices regarding your data and how we will treat it.



We only collect information that we need to carry out our business. Typically this may include the following:

• Your name;

• Your contact information such as your address, email address, and telephone number;

• Your payment details and financial data i.e. your bank name, account number, and sort code;

• Other information to confirm your identity, such as passport, driving license, bank statements, and utility bills; your transaction history;

• Information that you may provide to us in the course of our providing services to you;

• Information you provide by filling in forms on our site or when you correspond with us by phone, e-mail, or otherwise;

• When browsing our site, your IP address, browser type, and language;



We collect your personal information:

• When you provide it to us when you make any inquiry or hire any equipment from us;

• When you visit us in person;

• When you visit our website;

• When you sign up for our mailing list;

• When you create an account;

• When you ask for a quick quote;

• When you otherwise interact with us;

• (For our suppliers) When you provide services to us.



We use your information to:

• Confirm your identity for security and insurance and to prevent fraud when you hire equipment from us;

• Provide information about our services;

• Perform our obligations under any contracts that we have with you (including the delivery of our services);

• Keep records of services in case of a query;

• Administer our website and keep it secure;

• Comply with legal and regulatory obligations.



Except as expressly set out in this policy we will not share your personal information with third parties unless we have your permission or are required by law to do so. The personal information you provide to us may be shared with third-party companies, agents, contractors, service providers, or affiliated companies if this is necessary to provide you with our services, respond to your inquiries, or for any of the purposes described in this policy. We use a cloud-based third-party software solution for our customer relationship management system on which your personal information may be stored. We may also share your personal information with:

• Law enforcement agencies, other governmental agencies, or third parties if we are required by law to do so or if it is necessary to prevent fraud or investigate crime;

• Our professional advisers;

• Our insurers (to insure the equipment we hire out)

• Other business entities should we plan to merge with or be acquired by that business entity, or if we undergo a re-organization with that entity.



There are several different legal grounds for processing personal information. Which one is applicable will depend on precisely how we are processing your information and for what purpose. Most commonly we will be processing your information where it is necessary:

• To pursue our legitimate business interests where there is no undue adverse impact on you. Our legitimate business interests include ensuring that we provide an effective service for you, preventing fraud, and marketing our services;

• To perform our contractual obligations to you;

• To comply with our legal obligations; or

• Because you have consented to the processing that we are carrying out.

We do not generally process any special categories of personal data (including for example health information, criminal records, religious beliefs or sexual orientation, etc.). If we suspect fraud or criminal activity (for example the theft of equipment) we may use your data to assist in any investigation by the police or our insurers. If that involves processing any special category data this would be on the basis that we are entitled to process such information to establish or exercise our legal rights. Otherwise, in relation to special category data, we will usually rely on receiving your specific consent at the time we collect such information.



We tend not to transfer any personal information outside Europe. If we do, or if our suppliers do so on our behalf, we will ensure that obligations are imposed on the recipients of that data to protect your information to the standard required in the EEA. We may also transfer your information where you have consented to the transfer or where we are transferring information to a country that has been deemed to provide adequate protection of your information.



Under EU data protection laws you have several rights in relation to your data. We respect and honor these rights and will help you to exercise them insofar as we are able. These rights are not absolute – in some cases, they will not apply to you, or to the particular use that we are making of your data, and there are exceptions (for example if we have to process the data to comply with our legal obligations) but if that is the case we will let you know. Your rights include the right to:

• Access your personal information (via what is commonly known as a "data subject access request");

• Require us to correct any mistakes in the information that we hold;

• Require the erasure of your personal information;

• Receive the personal information concerning you that you have provided to us, in a structured, commonly used, and machine-readable format and have the right to transmit those data to a third party in certain situations;

• Object at any time to processing of personal information concerning you for direct marketing;

• Object to decisions being taken by automated means (including profiling) which produce legal effects concerning you or similarly significantly affect you;

• Object in certain other situations to our continued processing of your personal information;

• Otherwise restrict our processing of your personal information in certain circumstances.

If you wish to access a copy of your data or exercise any of your other rights your request must be in writing and we will endeavor to respond within a reasonable period and in any event within one month in compliance with data protection legislation. We aim to ensure that the information we hold about you is accurate at all times. To assist us in ensuring that your information is up to date, do let us know if any of your details change by emailing us at



If you are one of our clients or have otherwise agreed to be contacted for marketing we may use your personal information to send you information about our services. You can unsubscribe from receiving such communications at any time, and details of how to unsubscribe will be included in any email we send you. You can also "unsubscribe" from our mailing list at any time by contacting us at We will action any opt-out request from you as soon as we can.



We will only keep the information we collect about you for as long as required for the purposes set out above or as required to comply with any legal obligations to which we are subject. This will involve periodically reviewing our files to ensure that information is accurate, up-to-date, and still required. Where we are permitted to send you direct marketing communications we may retain your contact information necessary for this purpose, for as long as you do not unsubscribe from receiving the same from us. If you opt out from marketing, we will retain your information to enable us to respect your wishes to not be contacted for marketing purposes.



To prevent unauthorized access or disclosure, we have put in place suitable procedures to safeguard and secure the information we collect and store about you.



A cookie is a small file that asks permission to be placed on your computer’s hard drive. The cookie helps analyze web traffic or lets you know when you visit a particular site. We use traffic log cookies to identify which pages are being used on our website. This helps us analyze data about web page traffic and improve our website to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.



Any changes we make to our policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our policy.



If you have any questions or comments about this policy please contact us at If you have any concerns about our use of your information, you also have the right (as a UK resident) to make a complaint to the Information Commissioner's Office, which regulates and supervises the use of personal data in the UK, via their helpline on 0303 123 1113.

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